Google Analytics is Digital Marketing, but Digital Marketing is Not Analytics. Jesús Fajardo

These are disciplines that apply different methods and tools to perform their analyses, but above all with very different objectives Using data to make informed and timely decisions has become a success factor for most modern businesses and organizations. At the same time, with the increase in storage and computing capacity, and the development of …

Google Analytics is Digital Marketing, but Digital Marketing is Not Analytics. Jesús Fajardo Leer más »

Business Analytics, a new way of making decisions. Jesús Fajardo

Almost all decisions are made in the face of uncertainty, since on very few occasions do we have all the information to decide without any doubt. We all know that uncertainty is an intrinsic element in the life of any organization, it represents a source of threats and opportunities that can destroy or create value. …

Business Analytics, a new way of making decisions. Jesús Fajardo Leer más »